Catskill Mountain Series

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Event Clients

The Catskills Mountain Series (CMS) is a sanctioned franchise under the United States of America Snowboarding Association, the governing body that represents the recreational and competitive interests of snowboarding and freestyle skiing in the United States. Developed in 2000, the primary focus of the series is to help the snowboarding and freestyle skiing communities expand and solidify their roots as international sports in the Catskills and greater New York region.

The underlying goal of the CMS is to foster a working relationship between resorts, brand partners, media outlets and the core of the snowboarding and freestyle skiing communities, in order to create in roads for the evolution and growth of the sports.

Highlights

Provides year round career development opportunities for athletes.
Creates competitive athletic programs for resorts & venues to increase their revenue.
Offers brand opportunities and exposure to a valuable consumer group for sponsors.
Generates original content for traditional and digital media outlets.

Details

19 events through out the season including a Bordercross Camp for athletic education and development.
All Ages PRO/AM Competitions in both the Amateur Series and the Professional Series.
5 competitive disciplines which are Halfpipe, Boardercross & Skiercross, Slopestyle, Slalom and Giant Slalom.

Demographic Characteristics

Educated - Passionate - Experiential - Brand Conscious
Healthy - Multitaskers - Environmentally Conscious
Dynamic - Viral

Snow sports athletes are a vibrant and passionate community who are dedicated in their commitment to practice, traveling to and from events and living outdoors. They possess an innate desire for personal growth both physically and mentally, which provides a solid foundation to their conscious and healthy lifestyle.

This is a mobile, fast paced community that chooses to live life on the go, balancing work, life, family and education on a weekly basis for months on end. Because time is an important factor in their daily routine it’s necessary for brands and products to fit their lifestyle and for services to make their lives easier.

At the heart of this community is their sense of style, taste, adventure and their relationship with their environment. These are the attributes that bring them closer together and which form the cornerstones of their identity. This opens them up to premium products and services with activist messaging, distinct branding and strong viral communication.